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WHAT IS MOMENT™?

A not for profit - creative aesthetic and completely fictional branding & sonic project initiated and founded as my own hobby activity. The intrinsic aim is simply to promote the understanding of good music; how that can serve a myriad of initiating a complementary, alternative understanding and awareness of various theme/s as it is illustrated on each MOMENT™ numerical titles (1, 2, etc) .

The main user psychology this project is intended for (or the intended UX; as it may pertains to be defined that way) is to challenge our conventional understandings of various issue/s and context/s in the turbulent life setting/s we have today. Through sonic set compositions; carefully selected and rigorously listened over and over for striving each song's or resource's relevance back to the intended context or issue.

It is a lot easier to describe what this project is NOT intended to aspire for - a go to casual listening experience.  

WHAT IS THIS PROJECT'S SUSTAINABILITY GOAL, IF ANY? IF THIS WERE AN ACTUAL PRODUCT?

The project's intrinsic aim is not to commercially compete within the likes of commercial benchmark, but instead as it currently stands purely as a personal conceptual project - to promote the restoration of the long gone values of respect and discipline in composing and curating musicality of the past, and present, of which these are then curated to preserve itself further into the future each time the general listening demographic evolve.  

This is simply not just to remind us over the context and messages of each title tries to deliver; but really in essence - to remind us over the fact that the mass superficial expectations in the musical evolution of today proves very little of aesthetic longevity & its' own relevance back implicitly to lives; compared to the concise, passionate, intuitive musicality of the past. 

What are the project's general listening demographics if any?

Despite of its' thorough emphasis on putting contexts and issues before the sonics - the MOMENT™ Project is designed to fit within the mindset of generally matured, and open-ended, alternative stream of audience. Whilst the genres presented thus far may or may not be revolutionary nor experimental by any means - it is never intended to be listened casually "from the get go" unless if the audience has an open mindset; which is largely and expected to be quite difficult to reach.

It really is quite hard for me to "specify" an audience for a project that is as sensitively broad and large in context for what it can be. In other words, I would not be able to specify exactly as to what kind of age bracket, listening habits, physical demographics etc. No matter if you are young and old; if you have read the basic synopsis / contextual description behind each volume and you feel a strong affinity / interest to listen based on that volume's context - then everything is all relative to your own open mind.

The simplest I would describe the essence of the entire project it is this - if you can differentiate the "feel" between watching a movie vs. a truly insightful documentary - then you would know what to expect from the latter. In complex, elusive ways that only you can derive your own opinions on how it relates back to you and your circumstances. That's what it's all about.  

IS THIS PROJECT FOR CHARITY OR FOR PROFIT?

Neither for charity or for profit. 

Throughout all the years of conceptualisation; this project remains intrinsically self-directed, self-produced, and self-managed as a hobby; politically speaking. All without seeking any forms of profitability or anything that produces markedly level source of revenue. This project remains as a testimony to prove that anything that stems from a hobby or a side passion can really develop into something far more tangible and than simply how it looks from a front-end.

This project is founded not to exploit but to inform, and to sonically remind one another over life's many turbulent values, paradigms and conventions and expectations. To sonically present them all forward as set compositions; tied to a context.     

WHAT SORT OF GENRE/S ARE YOU EXPECTING TO COVER THROUGHOUT THE SCOPE OF THIS PROJECT?

During the time of its' subtle developments (of ten years) it has only been envisioned from that earliest point of time that this project will only touch base upon the genres within the electronic dance genre (EDMs) but this again; should not be taken or mistaken as strictly a "wake" and "energise" listening expectations. 

However of course, it is an impossibility at this point of time to truly able to determine the ultimate scope of this project by its' selection of genres / eg. genre mappings from start to end of its' project's life. Strictly at this time, depending upon the breadth of a future title's contextual event, a story or an issue entails; much of the next prospective genres will remain to be confidentially kept until further notice.

I WOULD LIKE TO HAVE A LISTEN! WHERE CAN I LISTEN TO ANY OF THE COMPLETED TITLES (THUS FAR)?

At the moment, the project cannot be listened and distributed via ordinary means of social media due to its varying degree of challenging and differentiating itself away from mainstream exposure; and away from mainstream interest/s. However, a more traditional approach of uploading via Mixcloud® platform will soon be made available.