NDA Recreation
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Industry
Design & Web Development
Disciplines
Branding | Web (Visualization only)
Introduction
Originally a 2019 Branding & Website Revisualization, ABC Creative began as a solo-preneur creative led by Andrew Beckham specialising in Wordpress® design and development solutions; comprising of three-person start-up model . In 2019, a "scale-up" business decision was made to accommodate projects of increased scope(s), but within cost conscious market of B2Bs. As contracted freelancer, I was tasked to re-visualize the front facing website as well as writing a full style guide to facilitate the brand's future custody. * Here in this NDA Recreation and fictionalised names including this identity were resorted for confidentiality. However all processes remain authentically re-created.
Problem Statement
A three-person start-up requested a website visualization to modernise existing business propositions; alongside a branding style guide to help pave onwards future brand custody for consistency maintenance.
Originally an Adobe XD® project as it was factually conducted.
AI / Automation Use Clause
Here in this updated NDA Recreation, a sample user persona was generated to honour the research phase at identifying the ideal customer demographic - requiring cost conscious but bespoke client experience serviceship as digital solutions provider predominantly within the Wordpress® Platform.
Solution
The company name (for this NDA Recreation) was proposed as "ABC" Creative to convey approachability for the cost-conscious, retail market B2B scopes. As well - to honour the three (3) core personification behind the agency's vision - to be fully Aspirational, Broad in ambitions and of all ~ Creative.
With subdued colours (with blues as homage to Wordpress) bespoke for humility insures client service expectations within the most currently accessible website platform to-date.
Demographic Details
ABC Creative caters both small to medium / retail size businesses. Whilst certainly not of enterprise grade or blue-chip higher tier of the market range, the team prides for nimble yet agile operations; accommodating as however new bespoke and/or knowledge resources / capacity within the three person team.
Sample Persona
Mr Robert Miller
48 years
Perth, Western Australia
Role: Operations Manager / Co-Owner "Miller & Sons Hardware" (Regional 3-store chain)
Styling & Artifacting Inspirations
As a "creative" agency in spirit, I firstly explored various aesthetic artifacting & graphical storytelling commonly anticipated amidst consultancy spheres. However, being a three person team, pragmatism here must be considered.
Three pillars of technical feasibility between conventional to esoteric were gathered here for this evaluation within (at the time of industry project conduct) - Wordpress® with Elementor Pro as the preferred development/builder environment.
The Branding Design
Here onwards shows the brandmark designs. Paying homage to basic curvatures to depict the letterform(s) A, B and C. Here various sketches and drawings were shown first as their beginnings, before then manually re-translated / refined in vector forms for finalizations.
To convey confidence yet reserved in overall stance, three main colours as reds blues, and a muted green (for sporadic accents) was proposed to both highlight and distinguish the team's tightly-knit thirst for exploration, aspiration and creativity.
The Web Design
Showcased here are the high fidelity funnel site design/s. Taking cues during the research phase - here the best of balance between conventional and the more esoteric peers' analysis are proposed here; in spirit to the agency's message to remain aspirational, broad in its capability, and creative in its vision and mission as a trusted Wordpress® digital solutions provider.
SWIPE
The Style Guide
Upon satisfactorily approval, a 28 page Style Guide writing and tailoring then follows; detailing the brand design laws , guidelines and example use cases. Due to strict NDA, only a few re-created sampling of the layouts are provided here only for succinct demonstration.
SWIPE
SWIPE
About this Case Study
Unless otherwise explicitly specified - all artworks, including naming, titling, sample content-writing including this Case study, and the entire front-end development ~ have not been resorted through Automation, Artificial Intelligence, or generative tools.
All hours expended on each NDA re-creation(s) were conducted out of limited, personal and voluntary capacity on top of / during full time tenure.