Freelancing Outreach Design & UX Audit Opportunity
As proud, long-standing digital agency since 1997- DDSN prides its services and expertise surrounding proprietary DXPs (Digital Experience Platforms) to produce tailored digital solutions for government agencies and SME(s) for more than twenty-five years.
As capped initial service demonstration complementarily free of charge - six and quarter hours* were invested from beginning to end ~ auditing, writing and brief peers research with proposition bundling on visual re-design, content + leadership statement reconsiderations.
*excluding the rewriting and re-preparing for additional visual assets required for this Case Study
Problem Statement
An opportunity to address the consultancy's legacy visual language was opportuned as a Freelance Propositional Outreach / as service demonstration offering.
As proof of effort, the Toptal® Activity Hours record PDF is provided below.
Media
The Solution
Strictly capped complimentary offering as Partial User Experience + Design Opportunity was conducted on the home page to help re-align the firm's honoured and award-winning capabilities; with renewed visual language to contemporary expectations.
The UX Auditing
Comments to remediate and substantiate the propositions were raised throughout select key pages. These were intentionally restricted as part of limited demonstrative offering under six and half hours. Chiefly among notes to consider for optimization were legacy design decisions, content-writing, and current reliance of economical AI-generated assets.
The need to revise mission and vision objectives were also suggested here to accompany and deliver all the above for impactful and concise brand voicing.
Design Auditing & Artifacting
From brief peers assessment, to brand design language and palletting assessment. Eventually manifesting new user-experience components ~ wrappers, containers, banners and call to actions. With new photography (suggestive art directions only) propositions in place - altogether promotes a new vibrant language to place DDSN's newly deserved standing and confidence amidst the digital development consultancy marketplace.
Possible Tech incentives & Overall Finish
As plausible technical / functional incentives, were this be a properly arranged project would feature automatic dark and light modes within Framer®.
Photography were hand-selected from Stocksy.com preview quality only to indicate photographic art direction. In this new proposition, Economical AI generated assets were discouraged; to favour authenticity of marketing team's capacity to regularly produce and maintain ideally where possible - internal and external stakeholders' photography.
Altogether the pallete here suggests thematic unity between cooperation, benevolence and lasting partnerships.
SWIPE
About this Case Study
Unless otherwise explicitly specified - all artworks, including naming, titling, sample content-writing including this Case study, and the entire front-end development ~ have NOT been entirely resorted through Artificial Intelligence, generative tools or LLM-assisted prompting models.
All hours expended on each project was conducted out of limited, personal and voluntary capacity on top of / during full time tenure.