NDA Recreation
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Industry
Social Care
Disciplines
Web UX & UI
Introduction
Backed by the Australian Government NDIS scheme, Chamomile.me is a professional platform for independent carers/providers servicing the needs of disadvantaged young Australians through remote counselling.
Following from Part 1 (the Branding), high-fidelity digital visuals, and development trial(s) firstly in Ycode® before then in Framer® were exercised to promote the marketing funnel website, knowledge base and thought-leadership.
As this is a fictionalised re-work based on actual brief ~ Impact statements are not available. However, a series of retrospective criteria(s) are presented (at the end of this study) to pre-empt post-project or post-service industry expectations.
Problem Statement
Chamomile.me requests a marketing digital presence to promote its match-making services to connect clients and providers all in one place in a form of Dashboard administrative app. As well to entice buy-in for service providers with more generous NDIS pricing and flexible remote working schemes.
As strictly a propositional pitch ~ a marketing funnel + general thought leadership portal was requested to communicates incentive(s) of joining the platform between the two (2) primary audiences ~ the Clients and Service Providers.
Not included at the time of actual industry conduct, were the following :
The full featured administrative Dashboarding project tailored for the two (2) audiences.
Content governance, content planning and writings. All content writings here were instead manually re-derived and phrased for on-brand personalisation and for indicating the ideal ~ typographic texturing.
Deliverables
Sample UX research diligences from customer mapping to functional blueprinting, before then high fidelity visualizations, trial front-end development in Ycode® (2024) before then manual re-translation into Framer® (2025) to improve and modernise user experience. For timely and practical delivery of this Case Study - only a select few key pages, alongside basic CMS functionality with indicative (re-adapted) content writings are demonstrated.
Demographics
(The service providers) Independent / existing social workers and/or those in the health care, possibly nursing but non-clinical or terminal.
(The client / customers) teenagers to young adults aged between 14 to 21 years disadvantaged from a recognised mental or health disability, neurodiversity-challenged, or in need for general social counselling through support integrative (activity participations) activities with local businesses nearest to their proximity.
Mrs. Angela White
Archetype ~ “Multi-tasker”
45 years
Perth, Western Australia
Social Care worker (formerly clinical nurse)
The Branding Alignment Chart & The Journey Map
This reveals the user’s current emotional alignments with common brands. Reddit, Facebook, Glassdoors, LinkedIn to name a few; rating them accordingly within the semantics as portrayed and/or expressed by - the community, their impressions, experiences and interactions with each brand's ecosystem.
The Journey Map narrates a sample, as the Provider persona shown here as example ~ transition from Discovery to Engagement. Firstly from researching and benchmarking other similar NDIS providers and/or platforms, before then shortlisting to final few to execute initial outreach(s) and service engagement.
As key extrapolation for the visual design implementations ~ was a Comparative table or likewise matrix comparison chart to help meet the benchmarking expectation among discerning visitors.
Information Architecture as two (2) separate branch
Upon visiting the site for the first time, a "Splash" page here introduces the users two tailored content pathways as either a Clients or a Service Providers. Each leading to their own separate "Sub-home" pages.
Each "Sub-home" page content-writing is tailored to honour the two personas, as expected.
Clients - be provided with contact form for immediate engagement opportunity with the customer service and experience onboarding teams.
Providers - be enlightened, informationally, with incentives and benefits for becoming a Service Provider.
(Sample) Functions / Service blueprint
As research incentive here features a sample functional questions mapping, or known as service blueprinting. This help unveil functional expectations common as well as not so common - that may compel advanced or considered out-of-scope remits within Ycode® and/or Framer® - no-code development and knowledge capabilities.
For keeping this Case Study deliverables concise, only a few sample(s) of these expectations are shown to succinctly demonstrate the intent behind this obligate UX planning.
The Design ~ Atomic Design System
By retailoring existing custom, from-the-ground-up Atomic DS (Design System), a number of visuals capturing just the essential key pages are shown here.
Decorative or overly embellishments artifacting were certainly applied but remain judicious in order to remain concise, and evenly-levelled among its industry peers.
SWIPE
Technical Limitations of this Framer® Prototype
This is only a partial build at demonstrating the no-code remits, at least on key pages; within Framer®. Highly advanced features below, though not entirely exhaustive among potentially others - are likely beyond knowledge scope at the time of preparing this Case Study:
Typeform® ~ with Framer's pre-leading information questionnaire. To onboard prospective user/s (either as Clients or Providers).
The full administrative dashboard for the two persona(s)
At the time of actual industry conduct - this Dashboard component was posited as the next / separate project should the propositional pitch passes satisfaction.
SWIPE
Post Project Outcome / Criterias
I humbly disclose that at the time of industry conduct of this NDA project ~ any or all impact statements were strictly forbidden for me to query and/or simply unobtainable. The following criterias below are therefore what I would raise soon after a Project surpasses their service period; akin to hypothetical "Retrospective"
About this Case Study
Unless otherwise explicitly specified - all artworks, including naming, titling, sample content-writing including this Case study, and the entire front-end development ~ have not been resorted through Automation, Artificial Intelligence, or generative tools.
All hours expended on each NDA re-creation(s) were conducted out of limited, personal and voluntary capacity on top of / during full time tenure.